In this dazzling ad, Spoken Word Artist Yasiin Bey and calligrapher Niels Shoe Meulman revisit the words of Muhammad Ali.
I grew up with two brothers who adored boxing. Every big televised fight that hit cable united our usually divided family. We’d sit around our 60″ big screen TV that my father famously bought without consulting my mom, but which she later fell for, and yelled and screamed – mostly at Tyson fights – until the contender fell, bloody from battle. We saw the art in it, somehow. There’s something about boxing. You’re a witness to a moment. Maybe it’s that way with all sports. And, to this day, I still love to watch two men (or women – MMA fighter Gina Carano rules) beat the shit out of each other with studied grace.
My brother fought in the Army and has taught me a thing or two about a right jab and uppercut. I was fortunate enough to meet Ali as a girl. Kinda cheesy, but it was at a department store celebrating the launch of his latest fragrance. He was deep into his Parkinson’s, but managed to whisper to me, at 8 or 9 years old, that I was cute. He asked me if I was a boxing fan. I said yes.